Stores tend to order when you reach them. Most are not reached often enough. Here is what that gap is worth across your base.
Enter your numbers. We will estimate the orders you are currently missing.
Between 50 and 50,000.
The share of extra calls that turn into an order. This one is your assumption to set. The default of 20% is deliberately conservative.
£750,000 to £1,250,000
Estimated additional order value per year across your 500 accounts, at the frequency above.