Blog
the dx Blog
How we think about reaching your whole customer base, capturing every opportunity, and running AI voice agents you can trust in production.
We called 10,000 corner shops in 48 hours to see if it could be done
No client, no incentive, no prior relationship: we called every independent convenience store we could find in the UK to see which BuzzBallz flavour sells best where. 48% answered. What the answer rate and the regional split say about reaching the long tail.
Read articleWhat a flat white really costs across all 33 London boroughs
We called 2,288 independent coffee shops across London and asked the price of a flat white. The median, the range, and why independents undercut the chains.
Read articleMore orders from the customers you already have
Two shops on the same street, one worth three times the other. The difference is not the shop, it is whether anyone is calling.
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Retention
The feedback you never hear is the feedback that matters
The customer who halves their spend rarely complains, they go quiet. Why the feedback that predicts churn is the feedback you never collect, and how to hear it while there is still time to act.
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Long tail
Reaching the long tail of independent retail
A few thousand stores get most of the attention. The rest is addressable revenue your field team cannot economically reach. What the tail is worth, what the gap costs, and how the economics change.
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Voice AI
What makes an AI voice agent trustworthy
Any vendor can give a clean demo. Deploying against real accounts is a quality and governance problem first. The questions to ask on evals, scoring, order accuracy, escalation, and compliance.
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