This policy explains how THEDX LIMITED ("The Dx", "we", "us") collects, uses, and protects personal data when you use our website at thedx.ai, in particular when you request a demo. We are the controller of that data. If you have any questions, contact us at hello@thedx.ai.
Information we collect
- Information you give us. When you book a demo we collect your name, work email, company, role, the approximate number of independent stockists you have, and anything you write in the notes field.
- Technical information. Our hosting provider keeps standard server logs (such as IP address and browser type) for security and reliability.
- We do not use advertising or analytics cookies, and we do not track you across other websites.
How we use it, and our lawful basis
- To respond to your demo request and discuss a possible pilot. Our lawful basis is our legitimate interest in answering enquiries, and taking steps at your request before entering into a contract.
- To operate, secure, and improve the website (legitimate interests).
Who we share it with
We use a small number of trusted providers who process data on our behalf:
- Resend: delivers your demo request to us by email.
- Google Workspace: our email inbox, where demo requests are received.
- Vercel: hosts the website.
Some of these providers are based in the United States. Where personal data is transferred outside the UK or EEA, it is covered by appropriate safeguards such as Standard Contractual Clauses. We do not sell your personal data.
How long we keep it
We keep demo enquiries only as long as needed to follow up and to keep reasonable business records, after which we delete them.
Your rights
You have the right to access, correct, delete, or port your personal data, to object to or restrict our use of it, and to withdraw any consent. To exercise these rights, email hello@thedx.ai. You can also complain to the UK Information Commissioner's Office (ICO), or your local data protection authority.
Security
We use reputable providers and reasonable technical and organisational measures to protect your data. No method of transmission or storage is completely secure, but we work to keep your information safe.
Changes to this policy
We may update this policy from time to time. The date at the top shows when it was last changed.
Contact
THEDX LIMITED (company number 12290905), registered office Camburgh House, 27 New Dover Road, Canterbury, Kent, United Kingdom, CT1 3DN. Email us at hello@thedx.ai.